• Introduction and Greetings
  Professor George GERBNER
  
  
  
• Editorial : Ten Years of French Communication Research
  Paul BEAUD and Patrice FLICHY
  
  
  
• Shaping the European Advertising Scene
  Armand MATTELART and Michael PALMER
  
  
  
• 'In the Name of the Audience'
  Sabine CHALVON-DEMERSAY and Dominique PASQUIER
  
  
  
• The Global Programme
  Gisèle BERTRAND, Chantal de GOURNAY and Pierre-Alain MERCIER
  
  
  
• The Effects of Theory on Reality in the Communication Sciences
  Erik NEVEU and Rémy RIEFFEL
  
  
  
• The Birth of Long Distance Communication
  Patrice FLICHY
  
  
  
• Current Change in French Firms
  Danièle LINHART
  
  
  
• Common Knowledge
  Paul BEAUD
  
  
  
• Opinion: The Economy of Likelihood
  Louis QUERE